Facebook Publishes Super Nerdy Big Data Engineering Blog Post To Attract Hardcore Coders 100 petabyte clusters! 60,000 hive queries a day! Facebook’s latest 1,800-word engineering blog post has one goal: proving to the world’s top programmers that if they want a challenge, they should work for the social network. There’s not much for the layman beyond that Facebook’s data warehouse is 2,500 times bigger than in 2008. This is back-end geek porn, and it’s critical to Facebook’s longterm success. Facebook has the same talent retention problem as any tech startup that goes public. Without the massive upside of a little stock potentially being worth a lot of money one day, getting the best coders, designers, product visionaries, and biz whizzes to come aboard or not jump ship is tough. There’s the lure of founding a company and calling the shots. There’s the excitement of joining an ass-kicking little startup as it hits its hockey stick. If Facebook can’t outshine those, it cou